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GNC Pets began Twitter and Facebook profiles, but gained little traction without a dedicated resource to manage and execute marketing strategies through the channels.
The first year of service was developed to exponentially build exposure and audience reach, increase brand engagement and foster brand loyalty.
Being a small start-up at the time of product launch, Rinovum had to weigh their options for cost-effectively creating high quality content with consistency.
We began with a full SEO audit of Rinovum's websites. We completed in-depth keyword research to optimize future content by leveraging keywords that balanced search volume and competition favorably.
With the lofty goal of making this a national campaign with limited resources, UPMC understood that online marketing was the best way to disseminate their message, as long as it was done professionally and with seasoned expertise.
Today, 3 years and 5 months after implementing the D&R Campaign’s online marketing strategy, the Facebook fan base has grown to over 138,600 people and they have received over 239,800 pledges.