For ecommerce businesses, email automation can make a significant difference in their marketing strategies beyond the hastily thrown-together newsletter with content that you believe your audience may like but aren’t necessarily sure about. Automations are based on specific action triggers your subscribers take and use data to help your email strategies work smarter, not harder. Learn more about how email automation can benefit your business and the common types of automated emails pursued in the ecommerce space.
As implied by its name, email automation is a way to take out much of the manual work traditionally associated with email marketing. Automations are also a great way to increase brand awareness and improve the relevancy of content for subscribers through segmentation and personalization.
These automations are relatively low maintenance—once you build-out and set-up the automation, you can take a step back and let the campaign essentially do the work. They’re also a way to improve the relevancy of content for subscribers through segmentation and personalization.
When it comes to ecommerce email automation, the possibilities are endless. Whether you want to shoot your new subscribers a quick hello, remind them to make a purchase before their favorite items are out of stock, or even request a review or feedback after a sale, there are nurture campaigns for subscribers at all levels of the purchasing funnel. We’ve included some common automations below—the list isn’t exhaustive, but it’ll give you an idea of the types of email automations you can use in your ecommerce company’s digital marketing strategy.
How many times have you made a purchase or subscribed to an email list (hello, discount upon sign-up!) and received a confirmation email within a few minutes? This is known as a welcome email, and it’s an automation that provides companies with an opportunity to introduce themselves to their subscribers and customers. A welcome email is fairly short, transactional, and doesn’t push for sales; instead, it’s more of a confirmation of opt-in and a way to set expectations for subscribers. Plus, it’s a way to incentivize a purchase without making a big deal out of it.
Abandoned cart emails are a great way to keep your products top of mind for the consumer. In this email, you can notify a shopper that they left something in their cart that may be highly desired, in low stock, or even a limited edition. It’s a way to create a sense of urgency around a product someone may have intended to buy—or at least “save to look at later”—and potentially include a discount to seal the deal.
Another common automation is the post-purchase follow-up email, typically employed after a customer receives their product. They serve as a way to not only thank your customers for their purchases but to also ask for a review of the product or feedback on their experience. In this automation, you could suggest similar products the customer may like or provide additional product information, including care tips or frequently asked questions.
If you run an ecommerce business, are looking to launch an ecommerce business in the near future, or want to expand your brick and mortar business online, let’s talk about email automation for your business. With these workflows, you can nurture subscribers and convert leads into customers without doing a lot of work on your end. Learn about Cosmitto’s email marketing services, and contact us today to set up a call to discuss how we can support your ecommerce marketing efforts!