We’ve gone over the importance of a website’s role in digital marketing, but what about once the website is built and ready? SEO and website development isn’t a one-and-done job. Web page rankings are constantly changing — if you don’t keep up, you’ll be left behind.
Website monitoring is the process of checking web page/application availability, performance, and functionality. Picture this: you create a great website, graphics are aesthetically pleasing, content is both SEO rich and engaging… but you’re not getting results — aka, sales. When you dig into monitoring your site, you may find page load speed is slow, causing users to get frustrated and exit off your page before they can even see the great content you put in. As time goes by, users are expecting faster and faster load times, so monitoring is important to make sure you’re keeping up with competitors.
The basic things everyone should be monitoring are keyword ranking — taking note of keywords you are ranking for and ones you want to rank for — average web page load time, link examining — outdated or broken links that could be seen as spam — crawler errors, and organic traffic. There are so many things that you can measure, and each business will be different as you’ll want to look at your specific goals. Some other things that are usually monitored include:
At Cosmitto, we also love looking into top exit pages, the last page people view before exiting your site, and conversion rates. If there’s one page in particular that people are leaving or links that aren’t converting, we look at this page to see if improvements can be made.
The only way to see what’s actually working is through testing, reporting, and monitoring. For more info on what we measure and report, or for more info on designing and developing your website, set up a call today.