The Basics of YouTube Advertising for Your Business
Considering running an advertising campaign on YouTube? One of the biggest perks of YouTube advertising is that your audience is most likely engaged with the video content because of their investment in the content that follows, so you can reach your intended audience right where they’re watching. Read on to learn more about whether this form of digital advertising is the right fit for your business.
Benefits of YouTube Advertising
YouTube uses Google data for advertising, so you can easily create a campaign through your existing Google Ads account and measure campaign performance by tracking views, costs, and budget details all within the same platform. You’re also able to target by topics, keywords, demographics, and audiences, truly allowing you to reach the right people with your YouTube advertising efforts. Videos are also a highly-engaging form of content when done correctly, so your ad can be a vital avenue for storytelling and connecting with your audience.
Format Options for YouTube Ads
YouTube has various ad formats to choose from based on your needs and capabilities at any goal stage, whether you’re looking to run awareness campaigns, consideration campaigns, or action campaigns.
- Skippable In-Stream Ads: This type of ad can be placed before, during, or after a video plays on YouTube. It can be skipped after five seconds, so the videos created for this ad format must pack a punch from the start.
- Bumper Ads: Bumper ads are quick ads that can’t be skipped by the viewer.
- Non-Skippable In-Stream Ads: Like skippable in-stream ads, non-skippable in-stream ads can be placed before, during, or after a video, but the viewer can’t skip them.
- Masthead: Masthead ads, only available on a reservation basis, are ads placed at the top of the YouTube home feed. This format is excellent for driving awareness for a new product, service, or short-term promotion.
- TrueView Video Discovery Ads: This format is shown at the top of search result pages once people search for something specific on the platform. The view must choose to then watch the video by clicking on the ad.
- Non-Video Ads (Banner Ads): Non-video ads on YouTube are similar to those you see on Google. These are a good option for businesses that don’t have the capability or resources to make a high-quality video ad but want to take advantage of YouTube advertising.
Advertise on YouTube with Cosmitto
Whether you’re ready to try YouTube advertising again, or you’re looking to explore all that this platform has to offer, our team of experienced strategists is prepared to help you reach your goals through paid advertising. Learn more about our approach to digital advertising, or contact us today to talk with our team about your marketing needs.