Creating User-Friendly, Intuitive Websites: UI/UX Design

When we begin the process of creating or redesigning a website, our primary goal is to improve its performance. To make this possible, we always approach web design from a usability perspective. Applying UI (user interface) and UX (user experience) design best practices, we seek to create easy-to-understand website interfaces that promote joyful user interactions. The more streamlined a user’s experience is, the more likely they are to convert.

A key part of our UX design process is meeting with the client and getting to know their customers before jumping into further research and design. We are transparent about our working process and think collaboration is vital to achieving a user experience that will make sense to future visitors. 


Our Approach to UI/UX Design

  1. Research: For us, this includes reviewing the current website (its features/flow/content/sitemap), discussing user pain-points, and doing competitor research.
  2. User Flow/Sitemap Development: User flows help us flesh out the complete path we want a visitor to take when using the website, from entry point through final interaction. This allows us to map out all of the pages a website will contain before starting the actual visual design process.
  3. Prototyping & Visual Design: Before any code is written, we always start with a website prototype. This is the part in the process where imagery, icons, logos, color scheme, fonts, and more are applied. The website really starts to come to life at this point.
  4. Feedback & Refinement: Once we finish the prototype, we work internally and with the client to make tweaks that improve the user interface and experience until it is ready to be coded and launched. 


When You Work With Cosmitto 

At Cosmitto, we understand the need for an aesthetically pleasing website that is also easy for users to navigate. If you’re looking to create your first website or overhaul your current one with user experience in mind, reach out! As a top web design company in Pennsylvania, our dedicated team of designers, developers, SEO specialists, and copywriting experts is here to help you build and launch your dream website.