Hunter S. Thompson: “When the going gets weird, the weird turn pro.”
Canva: “If you’re running a company and you want some serious creative firepower, it appears your best bet is to hire a bunch of weirdos, put them in a room, and tell them to be creative.”
Cosmitto is weird, and wonderfully so. I don’t have the audacity to compare us to someone like Albert Einstein, but we’re a bit like Albert Einstein – a group of slightly goofy (digital marketing) geniuses. Audacious, goofy (digital marketing) geniuses. We work hard and laugh harder.
Psychologist Nancy Coover Andreasen says, “Creatives live in a more vague, fluid, nebulous world,” and although “a highly original person may seem odd or strange to others,” this weirdness leads to creative breakthroughs.
Our weirdness isn’t something we chose. That’s not how it works. Culture isn’t a paint color or a product to pull from the shelf and set up in the span of an afternoon like a couch from IKEA. There is no standard, and there are no directions. Our company culture was determined by the experiences of individual people, our shared vision, history, management style, and deliverables. It goes beyond the work we accomplish though and instead focuses on how we accomplish it.
Research shows company productivity improves by 20-25% in organizations with well-connected, engaged employees. The fortune survey by Fortune reports there is a 5% chance of employees sticking around if they don’t love where they work. This is why weird works for us. It keeps us engaged and in love with our work.
In the words of Cosmitto Account Manager Cheyenne Knight, “Being ‘weird’ to me means that I’m part of an organization that not only understands me but accepts me. I think our individual and collective weirdness is a powerful asset, one that allows us to tap into a part of our selves and our minds that we may traditionally put a wall around in professional settings.”
Transparency is another important piece of our weird cultural puzzle. There’s a lot of give-and-take from the leadership at Cosmitto that doesn’t necessarily exist in every company. Cheyenne says, “We are such a small, tight-knit company, and all of us truly have a say in most decisions.”
In many ways, what we describe as weird is also a willingness to view things differently. Masaru Ibuka, the founder of Sony, says, “Creativity comes from looking for the unexpected and stepping outside your own experience.”
While we’re completely comfortable in our own skin, we work hard to understand our clients’ opinions, experiences, and culture. When someone comes to us with a problem, we solve it in a “weird” way – by looking at it through multiple lenses: ours, theirs, and their audience’s.
“I think that our authenticity (and transparency) has given us the means to think differently about the problems our clients face,” says Cheyenne. “And to work through solutions to determine what works best for them.”
Plus, at the end of the day, our clients want to work with real people who say what they believe and believe what they say. So we say, and so we believe.
Encouraging an authentic culture helps build more cohesive teams and attract clients who are a better fit. But there is a fine line between emulation and imitation. Defining culture takes time, strategy, and talent. Discover your niche as it evolves, and remember, at the end of the day, we’re all a little weird.
Is your business looking to work with a digital advertising agency? Give us a call at (412) 218-1567 or fill out our contact form. Let’s get weird!