Cosmitto’s Perspective on Digital Marketing in 2020

July 3, 2020

Last December, we summarized 2019 as “The Year of Meaningful Content.” Now that we’re halfway through 2020, our team is reflecting on the last few months and trying to gauge how digital marketing has shifted and will continue to shift the rest of the year.

Here’s what a few of us had in mind: 

Digital marketing will continue to evolve.

“I’ve always said digital marketing is a very dynamic and fluid space as things are always changing and evolving online, and this year has really put that thought under a microscope. The key for us is adaptation, education, and collaboration.”

Digital marketing is more connected to real-life than ever before.

“Without knowing the many twists and turns this year would take, we believed 2019 to be the year of meaningful content. Now, a little over six months into 2020, we can start to reflect, and this year has also been one of meaningful content, but perhaps not in the way we expected. Companies were forced to reassess their marketing strategies and sometimes, their entire brands, to address a worldwide tragedy. We’ve never been more globally connected and in such times, content ceases to be filler. Instead, it becomes an opportunity to encourage, inspire, uplift, inform, and unite. “

Digital marketing will be used to take a stance on larger issues.

“The year 2020 is shaping up to be a defining year for the role of businesses in creating a better world. People are demanding action more than ever, and expecting the businesses they support to take a stance on issues they care about – not just via a public statement, but by living and breathing those values through their entire brand, including their presence in the digital space. With this in mind, we are looking forward to moving in a purposeful direction and making our voices count as digital marketers.”

Digital marketing will act as both a resource and form of accountability.

“2020 is also full of meaningful content but in ways we never anticipated. The Internet has expanded to be even more of a resource for activists while brands and social media platforms are being held accountable for things such as their branding and advertising practices. From this, our jobs are changing but it is a change we relish.”

How would you define digital marketing in 2020? Check out our previous blog post on predictions for digital marketing in 2020 from earlier this year to see if the current state of marketing aligns with what we thought would be true.

"The year 2020 is shaping up to be a defining year for the role of businesses in creating a better world."

Cheyenne Knight

Cheyenne Knight