Search Engine Optimization (SEO)
SEO has evolved. Let us explain: SEO in a traditional sense is dead. Content-based SEO, on the other hand, is very much alive. Positioning your brand on the first page of Google can mean the difference between several zeroes on the end of your KPIs. Creating authentic and shareable content while aligning a keyword strategy can be the difference between a Page 1 ranking and the abyss of obscurity on Page 2 and beyond.