Not every business wants or needs to bring on a marketing agency to manage its digital marketing efforts full-time. If you already have an in-house marketing specialist but want to take your digital advertising to the next level, consider hiring an agency like Cosmitto for a digital advertising consultation. This way, you maintain complete control of your digital advertising with the additional support and insight of an experienced group of digital marketing experts.
No matter what phase of advertising you’re in, there are many reasons you might want professional consultants.
If you’re a small business, likely, your marketing team is also small — or, as often is the case, a team of one! Sometimes it’s nice to have additional people to collaborate and brainstorm with, which is where a consultant comes in.
Whether you’ve dabbled in digital ads for your company or haven’t taken the leap yet, you know that building and launching a campaign can be intimidating. You may not even know where to start. Which ad platform makes the most sense for my brand? Who is my audience, and where do they spend most of their time online? What ad format showcases my products or services best? Is there anything I can test? … What even is an A/B test? In this instance, having an experienced ads specialist to consult with can help you find your footing in the world of ads and set up a solid foundation for running your own campaigns for your business.
Perhaps you have successfully launched an ad campaign on your own, but the data reports look like a completely different language to you. Luckily, it’s a language that our digital strategists know well and can help you translate to confidently report on campaign successes, noticeable trends, and areas for improvement and adjustment.
If you’re looking for a digital ads consultant, you likely already have someone who can execute campaigns on your behalf, but you may be missing the overall strategy or don’t have the time, energy, or resources for the details. A consultant can help you with the big picture strategy, or they can help with the subtle elements that make an ad campaign successful, such as knowing how much to bid or which settings to enable so that nothing is missed on launch day.
Listen, we know how expensive marketing can seem — it’s often the first thing to go when companies are looking to make budget cuts. This is why we recommend bringing on an ads consultant if you simply can’t afford to have a marketing partner execute ads or take on all of your digital marketing efforts. Whether charged hourly or as a monthly, bi-monthly, or quarterly retainer, consulting fees are more affordable than paying an agency to strategize, execute, monitor, and optimize your paid advertising efforts. Plus, you never have to worry about paying the overhead costs that add up when you bring someone on as a full-time employee.
If you’re looking for some digital advertising support but don’t want to commit to a long-term contract with an agency, send us a note, and we can discuss how our ad strategists can best serve your team.