If reading those sentences just made you nervous, you might not be a marketer. Or, you might be new to the game! Trust us, we all started with the same puzzled look you currently have. That’s why we put together a little marketing lingo cheat sheet to keep on you in case you need it.
QuickFire Lingo!
B2B // Business to Business
B2C // Business to Consumer
CTA // Call to Action – this is the next step you want an audience to take
CTR // Click-Through Rate – this is measured by clicks/impressions
CMS // Content Management System
CR // Conversion Rate – this can be found by dividing the number of conversions (visitors who become customers) by the total number of ad interactions
CPA // Cost Per Acquisition – advertiser pays for a specified acquisition (for example, it could be a sale, click, or form submit)
CPC // Cost Per Click – advertiser pays based on how many clicks an ad gets
CRM // Customer Relationship Management – this is a tool to help businesses stay connected to their customers
GA // Google Analytics
KPI // Key Performance Indicators
ROI // Return on Investment
SEO // Search Engine Optimization
Common Phrases Defined:
A/B Testing // most likely to hear it when talking about content marketing and advertising; also known as split testing; is a method of comparing two versions of a test
Backlinks // a hyperlink from one page to another website
Bounce Rate // the rate that visitors navigate away from the site after viewing only one page; in email marketing, it’s the percentage of email addresses who did not receive your message
Copywriting // text that is written; copy could include email text, website text, social posts, blog posts
Editorial Calendar // way to control publication across different platforms
Evergreen Content // content that is always relevant – it’s never dated
Gated Content // all online materials that require users to fill out a form before they can access it
Inbound // using content marketing, social media marketing, SEO and branding so customers can easily find you
Landing Page // often used in ads; section of a website accessed by clicking a hyperlink on another webpage or ad
Organic Traffic // visits made that are not referred to by another means (i.e. finding your page on a Google search)
Outbound // any marketing where a company initiates the conversation and send its message out to an audience
Responsive Design // a web page that’s flexible – adjusts to the screen size and orientation
Sitemap // a website’s “skeleton” or the breakdown of pages and how they connect
To hear me and Cheyenne gracefully run through this list (read: stumble over all the words ~in style~), check out our Coffee With Cosmitto IGTV episode. Happy marketing!
Ashleigh Bowling
